The Evolving Role of Snacks
Life’s busy, active, and always on the go. In turn, snacking has completely evolved. Snacking has shifted from being an indulgent treat to an essential part of our daily nutrition. What used to be mostly chips, cookies, and candy is now smarter, more purposeful, and more nutrient-dense and protein has taken center stage.
- 94% of people snack at least once per day
- 50% snack 2-3 times daily
- 24% of millennials snack 4+ times daily
Why do we snack? Because we’re busy. Because we need a boost. Because sometimes you just want something that tastes great while giving your body a little love. Snacks today may help:
- Curb hunger between meals
- May act as a comfort
- Fill nutritional gaps
- Provide quick convenience on busy schedules
- Help fuel workouts and active lifestyles
Protein for Every Lifestyle
Protein plays an important role in nearly every dietary approach and its benefits go far beyond just muscle building. While protein once belonged mostly to bodybuilders, today it’s part of how people fuel their full lives, from morning meetings to yoga class, from soccer practice drop-offs to late-night snacks.
Protein bars aren’t meant to replace meals, but they are perfect for filling those small gaps in your day when you need something quick, tasty, and are looking for a way to add some extra protein to your diet. With most think!® bars ranging from 100 to 300 calories, you can choose the right fit depending on your goals, your schedule, and your mood. Whatever eating style you follow, from intermittent fasting to keto to plant-based and beyond, protein fits. And with think!®, you can snack smarter, while still enjoying every bite.
Explore our full range of protein snacks designed to fuel your life on the go. Take a look at your think! protein lineup and how they can fit your needs, dietary types and goals.
think!® Protein Bar Lineup!
think!® High Protein Bar
- Contains protein and carbohydrates for those who need fuel for their active lifestyle. With 15-20g of high-quality protein, this protein bar helps to supports muscle, which becomes increasingly important as we age. Functional muscle powers everything we do: from fitness classes, yoga, Pilates, and outdoor activities to simply running errands or enjoying a walk in the park.
- Calories: 200-240
- Macros: 15-20g protein, 7-11g total fat, 22-25g total carbohydrate
- Additional Benefits: 0-1G sugar, and gluten free.
think!® Delight Protein Bar
Designed for those following a low-carb or ketogenic diet, these bars deliver indulgent, melt-in-your-mouth flavors while keeping carbs in check. The ketogenic diet relies on minimizing carbs to encourage the body to use fat and protein as fuel. Many keto consumers appreciate , high-fat snacks with crave-worthy flavors, this bar helps curb sweet cravings while supporting lower-carb goals.
- Calories: 170-180
- Macros: 10g protein, 13-14g total fat, 9-14g total carbohydrate
- Additional Benefits: 1-2G sugar, 2-4G net carbs, keto friendly, and gluten free.
think!® Plant Protein Bar
More consumers today are incorporating plant-based foods into their diets for reasons like health, sustainability, culture, or personal preference. While once primarily sought after by vegans or those with dairy allergies, plant-based options are now embraced by many flexitarians who want to add more plant proteins without fully excluding animal products. Made with pea protein and brown rice protein, this bar provides 13g of plant-based protein while accommodating a variety of dietary needs.
- Calories: 190-220
- Macros: 13g protein, 6-9g total fat, 23-26g total carbohydrate
- Additional Benefits: vegan, 5G sugar, gluten free, no soy ingredients
think!® Crispy Squares Protein Bar
A fun, protein-packed twist on a childhood classic. With 15g of protein and satisfying crunchy textures, these bars address common snacking needs. Whether you crave marshmallow crunch, chocolate crunch, or toffee pretzel, these bars turn a nostalgic treat into a protein-powered snack!
- Calories: 140-160
- Macros: 15g protein, 4.5-6g total fat, 17g total carbohydrate
- Additional Benefits: 3-4G sugar, gluten free
think!® Minis Protein Snack Bar
Perfect for those looking for a portion-controlled option. With 100 calories, these bars provide protein and fiber , perfect for anyone looking for a smaller snack. The sweet, dessert-like flavors make snacking feel indulgent, with exciting options like S’mores, Adventurefuls, and Chocolate Peanut Butter through partnerships like Girl Scouts™.
- Calories: 100
- Macros: 6g protein, 3-3.5g total fat, 12-14g total carbohydrate
- Additional Benefits: 3-4G sugar, gluten free, 3-4G fiber
Convenience Meets Nutrition
Protein bars are not intended to replace full meals but serve as convenient portable, high-protein snack options that fit today's busy lifestyle. They typically range from 100–300 calories depending on your needs and activities. With portion-controlled sizes, you know exactly what you're consuming, making better-for-you snacking easier and more consistent.
When to Use Protein Bars
Protein bars are perfect for those quick, in-between moments:
- Morning balance
- Mid-morning coffee break
- Afternoon pick-me-up
- On-the-go fuel between meetings or errands
- A late-night snack
- That "I need something now" moment
- Anytime you need a convenient snack
Wherever your day takes you, from the office to the trail to the gym, think!® has a protein option to help fuel your life.
Nutrition That Fits Your Life
At the end of the day, we all need balance, fuel that works for your body and your lifestyle. think!® makes it easy to snack without sacrificing taste or convenience. From high-protein to plant-based to sweet treats, think!® offers something for everyone. Because staying fueled, and on track should fit into your life, not the other way around. To learn more about our delicious products, click here.