In 2008, our high energy and
enthusiastic guerilla marketing team spread our vitality message and handed out
our all natural, gluten free nutrition bars to consumers across three major
cities - Los Angeles, San Francisco and Denver. Thousands
of consumers received and tasted our delicious bars and learned that thinkproducts
are a convenient, healthy way to nourish their bodies and help them live a life
of true vitality.
Our dedicated power team,
Kelley and Kile, traveled over 3000 miles in our thinkproducts wrapped van to
reach current and new consumers at key LOHAS events and locations, music and
green festivals, farmers markets, wellness centers, spas, yoga and pilates
studios, fitness centers & gyms, financial districts, key shopping centers
and natural stores such as Whole Foods.
In each market, our team
distributed over 20,000 sample boxes with a thinkThin and thinkGreen bar to
thankful consumers who appreciated the great tasting and convenient
nutrition. They found themselves
welcomed by thinkproducts fans everywhere they went and successfully reached
out to new customers: "My Dad saw you guys at the farmer’s market this
morning and brought that sample box home to me! I came in just to buy some of your bars!"
Kelley and Kile performed demos at Whole Foods and key natural food retailers. They witnessed new consumers try our
bars and head straight to the register with full caddies. One consumer said "These [chunky
peanut butter thinkThin bars] taste like Reese’s but they’re good for me."
In Los Angeles, the energetic team had our thinkproducts sampling tent at the Venice Eco Fest.
In San Francisco, our thinkproducts team participated in the Festival of Sail sponsored by The Green Village and educated over 4500 consumers on how our bars are foods for vitality to meet all dietary needs and lifestyles.
The team also headed out with their innovative backpacks (which always draw a crowd) filled with minis to farmers markets and festivals like the Palo Alto and Los Altos Art and Wine Fests and the Clay and Art Festival. Our team was excited to see instant success on the tour when while driving, one lady gave them a thumbs up and shouted, "We got a 2 bar box at our gym and love your products!"
Our team hit Boulder and Denver, Colorado in early August with participation at the Conifer Music Festival and the James Taylor Concert at Red Rocks Music Ampitheatre. There they sampled our great tasting bars and handed out a 2 bar box to those seeking a healthy snack while enjoying great music.
They also received a wonderful reception at the Boulder’s Farmers Market where they passed out our bars to healthy minded consumers.
The team had such wonderful feedback from consumers throughout their tour. Here are some of our favorite comments:
- "All of these…the entire line is great! I eat bars weekly but this is the best line I’ve ever tasted. Deeeeeelicious!"
- "I’m hypoglycemic and I have celiac disease. These thinkThin bars with no sugar are PERFECT for me!"
- "My son recently lost 100 pounds and he credits his loss to your thinkThin line!"
- "My personal trainer turned me on to your think thin line and I’ve lost a lot of weight!"
Our guerilla marketing journey helped consumers discover that our nutrition bars are a great, convenient and delicious way to eat right during their busy schedules and facilitate their path to health and wellness. |
