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I started my career as a fashion model, walking runways for couture designers in Tokyo, Milan and New York. My life was a whirlwind of traveling between continents, with little sleep and even less time to take care of myself. I noticed that my energy levels, as well as my sense of well-being, were always running on empty. Rather than resorting to quick fixes, I committed myself to living a life of vitality – educating myself on nature's nourishing foods, foods that gave me optimism, hope, and help, that invigorated and delighted me. Soon, I began researching foods that actually had preventative properties, and were known to help protect the body against illnesses.
Around the same time, someone close to me was diagnosed with cancer, and we successfully tackled this challenge with holistic care and proper nutrition. That’s when I really started to see the connection between natural, healthy living and true vitality.
I realized that what we put in, and on our bodies, and what we surround ourselves with, could have long-term effects on our wellness.
My quest for true vitality has led me on a profound journey. It has taught me a great deal about harnessing the power of nature to create pure functional foods. I’ve discovered that nature provides us with much of what we need to live well. Organics, green foods and whole foods are packed with nutrients that work effectively from the inside out. Green “superfoods” are nutritional powerhouses that provide the body with healing and sustained fuel. Foods rich in nutrition can not only satisfy our cravings but also serve as powerful prevention and immune boosting tools. Some examples are disease-fighting antioxidants in superfruits like acai and goji berry, healthy omega-3 fatty acids in almonds and cashews, natural protein in peanuts, and super detoxifiers in green foods like spirulina and chlorella.
My quest for true vitality has also given me the ability to be a busy single mom and raise my two children with energy and enthusiasm. And, it has bestowed my greatest reward: being able to innovate a portfolio of delicious and convenient nutrition products for a community of people who are on their own quest for a healthy and vital life. Please join me on my journey as I continue to discover new ways of making the path to health and wellness convenient, delicious, and accessible to everyone.
My passion to create awareness of the connection between natural, functional foods and disease prevention is supported by our philanthropic efforts. thinkproducts donates up to $250,000 per year to the following organizations that are working to find a cure for many of today's epidemics - The California Diabetes Foundation; The University of Southern California Childhood Obesity Research Center; Autism Research Institute in San Diego, California; The William K. Warren Celiac Center at the University of California; and the Susan G. Komen for the Cure for breast cancer research. Over the past two years, the company has raised over $140,000 for Susan G. Komen through innovative programs like a limited edition nutrition bar, thinkthin Pink, and an annual eco-fashion charity event at Natural Products Expo West.
To your vitality,
Lizanne Falsetto
Giving Back
thinkproducts puts its money where its food is: the company donates up to $250,000 per year to the following organizations that are working to find a cure for many of today's epidemics - The California Diabetes Foundation; The University of Southern California Childhood Obesity Research Center; Autism Research Institute in San Diego, California; The William K. Warren Celiac Center at the University of California; and the Susan G. Komen Fund for Breast Cancer Research. |
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